twitter_icon.png  youtube_icon.png

Assessment Methodology

As many other organisations and individuals we at Map Your Meal would like to see a world where food is sustainably produced, healthy for people and planet and traded fairly. Hence, the idea of having an App that puts together different available data about current food production to generate a picture that can stimulate reflection on ethics behind our food and trend ethical dimension of food production into the mainstream. As various research from countries engaged in Map Your Meal project show that ethics matters to considerable number of consumers it follows that food and drink producers who can demonstrate that they are committed to sustainability and equity, and furthermore can demonstrate that ethics is already ingrained in their sourcing policies, working practices etc. have more appeal to customers. Our approach is then to show the positive, to reward the efforts of companies to run their business ethically and to inform consumers about their consideration for ethical conduct. We hope that this approach can contribute to encouraging manufacturers and retailers to promote further the idea that ethics in food matters and that we might have our share in increasing business competition to drive up standards and mainstream ethics and concern for sustainability in their operations. We would like to think that our project can lead to prioritizing information about ethical issues just like at some point in the history information about nutritional values or allergy advice did. We know it is possible, as there is an impressive number of production companies and retailers who understand that problem and appreciate the importance of the information about their sourcing policies or environmental impacts.
Our current choice of data and indicators is primarily based on information that is already available on product packaging as this is what average consumers have access to/and rely on when shopping. However, we recognize that our work is provisional and serves a particular purpose of making the landscape easier to navigate. You can read the details and reasons for omitting/choosing a certain aspect and indicator in our methodology. Hence, neither our Greenness nor Fairness scoring can be treated as a factual conclusion. We most certainly don’t intend to advise you what to buy and what not to buy. We want to raise awareness and interest in the origins of our food that may result in companies rethinking their policies and consumers in changing of consumption patterns or rethinking their connections with food and people who produce it.
Read our detailed Assessment Methodology here.


This app has been produced with the assistance of the European Union. The contents of this app are the sole responsibility of the Map Your Meal consortium and can in no way be taken to reflect the views of the European Union.

Trademarks, Names. Except where expressly stated to the contrary, all third party trademarks and images of third party products, services and/or locations, or persons (including their names and images), featured in the Map Your Meal App are in no way associated, linked or affiliated with the consortium that has developed the App and one should not rely on the existence of such a connection or affiliation. Any trademarks/names featured in this App are owned by the respective trademark owners. Where a trademark or brand name is referred to, it is used solely to describe or identify the products and services and is in no way an assertion that such products or services are endorsed by or connected to the consortium that has developed the App. The consortium has no control and accepts no legal responsibility for images or text introduced into the system by the users of the App.
Accuracy of Information. MapYourMeal works hard to ensure the accuracy of the information it provides. However, we rely solely on data obtained from packaging and websites or production/parent companies, therefore we cannot guarantee the accuracy of the information or any analysis that uses such information. We reserve the right to correct any errors, omissions, or publish updates on any portion of our content without notice.
Assessments, Ratings, and Opinions. Any negative reference throughout our services is not intended to necessarily reflect the quality of a product. Our assessments of ingredients and products are simply opinions that we have formed based on our Assessment Methodology and data obtained from product packages and production/parent companies’ websites. The ratings should not be considered a factual representation or warranty about a product or manufacturer. Should a production/parent company consider that our assessment of ingredients and products is not a fair representation of their practices, they can contact the MapYourMeal consortium with a formal request to review the specific assessment or rating, providing all relevant information that supports their claim.
Product Information. MapYourMeal does not assume any liability for inaccuracies about products, whether based on manufacturer information, third party information, MapYourMeal users’ information, or on ratings and assessments generated by us. You should carefully read all information provided by the manufacturers of the products, whether online or on the actual product packaging and labels, including the ingredients, claims, and information before using a product. For additional information about a product, please contact the manufacturer directly.